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THE POWER OF A PHOTOSHOOT TO EXPRESS A MESSAGE

THE POWER OF A PHOTOSHOOT TO EXPRESS A MESSAGE

Twelve years ago, I had an in-the-moment idea of starting a furniture line with the quality I struggled to find in the marketplace. Fed up with yet another delivery of mass-produced furniture that contained more damage than value, I told my assistant: “Enough junk! Great photography and branding make mass-produced furniture look high-end. I am going to start a furniture line, and it will be...

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AGE IS A MINDSET, WAIT TO SEE WHAT I DO AT 90!

AGE IS A MINDSET, WAIT TO SEE WHAT I DO AT 90!

What an amazing summer 2024, I had no idea turning 50 could be so much fun.  I loved Saint Tropez, France when visiting eight months pregnant with my daughter.  The world felt alive and overwhelming, motherhood at 30 was about to change my world.  Now at 50, I willingly let the local photographer talk me into a photoshoot in front of the beach club restaurant...

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TAKING OVER THE DESIGN WORLD SUSTAINABLY

TAKING OVER THE DESIGN WORLD SUSTAINABLY

“Ashley Yeates - Taking over the design world with her sustainable approach!”  In a recent interview with the California Herald, I discuss the intricacies of the design process, highlighting the essential balance between aesthetics and functionality.  I emphasize my commitment to integrating natural elements into projects.  Interestingly, a legal background provides a solid foundation for managing extensive amounts of information for meticulous design and fortitude for manifesting change.  I provide insights and practical...

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FIVE DESIGNERS IN CALIFORNIA TO KNOW ABOUT IN 2024

FIVE DESIGNERS IN CALIFORNIA TO KNOW ABOUT IN 2024

“If trash service was never going to come to your house again, how would you consume? How would you change your buying behavior?” Kashew interviewed me on my design philosophy and expansion from interior design to furniture design, I am grateful for the opportunity to share my vision for building heirlooms while minimizing waste and harm to the environment.  I want to share a few...

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REFLECTING ON FATHERHOOD, GRATEFUL TO BE IN YOUR SHADOW KYLE YEATES

REFLECTING ON FATHERHOOD, GRATEFUL TO BE IN YOUR SHADOW KYLE YEATES

         Looking up and back I have so many incredible memories with this gracious man. I still feel the butterflies of excitement I had waiting for him to pick me up every other Friday afternoon.  Dad’s weekend was an adventure that started with a stop at the grocery store, my mouth waters as I think of the fluffy pancakes covered in powdered...

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Powerhouse Interior & Furniture Designer Ashley Yeates is Making a Change

Powerhouse Interior & Furniture Designer Ashley Yeates is Making a Change

Modern Day Living Magazine          “Clearly, this designer and business owner wears many hats. But thanks to family and faith, this multitasking mom is able to stay grounded and continue to focus on her purpose. We spoke with Ashley about going after your dreams, her upcoming projects, and what she hopes her legacy will be. We finished this interview feeling inspired, and...

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Inspired by a West Texas Ranch House, Now Building My California Dream Home

Inspired by a West Texas Ranch House, Now Building My California Dream Home

It felt like the world had no end from the patio of my grandmother’s house, we called her “Wacket.”  The adobe house with a red tile roof sat on a rolling West Texas hill.  Her carefree nature empowered me and endless fields to roam gave me a sense of adventure.  Now forty years later and after spending two decades helping people realize their architectural dreams,...

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Back To School

Back To School

This time of year is always beautiful - summer holidays, school breaks, vacations, sipping on a cocktail by the pool, and time away from everyday routine and chaos.  Although I find it hard to switch off completely, I am enjoying time off with family and friends more than any other summer in the past. This summer is special, my firstborn graduated from high school in...

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Creative Drive Straight to Down Time, Aloha!

Creative Drive Straight to Down Time, Aloha!

Cover Photo Credit: Dimitry Loiseau Dress - Jade Allen Boutique  Photoshoots and designing custom furniture for my luxury and sustainable furniture line, Ashley Yeates Collection, are a part of my inspiration to make positive change in this world. With the exponential growth of the design firm comes endless opportunities to create unique pieces for clientele.   (Photo Credit: Glen Mcdowell) Painting by - David Garibaldi  The Caroline Arm...

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Setting the Table Symbolizes Love for Tradition

Setting the Table Symbolizes Love for Tradition

I loved to set the table from a young age.  It was always my task for special occasions.  There are endless creative opportunities when mixing and matching plates, silverware, glasses, charges, napkins, flowers and special accessories that would otherwise sit collecting dust. 

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Ashley Yeates on her Bolton Sofa (photo by Michelle Magdelena)

Sea to Sierra, Natural Beauty Inspires Pure Intentions

I knew Dallas was in the rearview mirror as Highway 1 took me over the hill from Monterey into Carmel where mountains taper off and meet the ocean. With family, friends and new design business in Texas one would think an off the cuff statement like “I am moving” was a joke, but it happened theoretically in less than a day... 

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