Sep 30, 2024
THE POWER OF A PHOTOSHOOT TO EXPRESS A MESSAGE
Twelve years ago, I had an in-the-moment idea of starting a furniture line with the quality I struggled to find in the marketplace. Fed up with yet another delivery of mass-produced furniture that contained more damage than value, I told my assistant: “Enough junk! Great photography and branding make mass-produced furniture look high-end. I am going to start a furniture line, and it will be...